Texture, Tradition, and Trusted Technique

Preference Coiffure Enr

Trusted Black and African Canadian hair salon in Montréal since 1991. Located at 4781 Avenue Van Horne in the heart of the city, we specialize in textured hair care for men, women and children. From precision cuts and modern styles to protective braids, natural hair maintenance, dreadlocks, SisterLocks, advanced keratin and botox straightening treatments, our experienced stylists bring decades of expertise to every appointment.

Textured hair care and why it matters

Hair is more than a look — it’s identity, culture and confidence. Natural hair and textured styles require specialized knowledge, gentle techniques, and the right products to stay healthy while looking great. Preference Coiffure Enr has served Montréal’s Black, African Canadian and multicultural communities for over 30 years, focusing on hair health, longevity and styles that fit your lifestyle. Whether you want a maintenance cut, a silk press for a special event, or a long-term protective style like braids or SisterLocks, our team provides tailored guidance and results you can trust.

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Why our clients choose us

We’re known for precision, respect for hair texture, and individualized service. Our salon combines technical training with years of hands-on experience treating natural hair, curly textures, chemically-treated strands, and extension systems. We use professional-grade products and methods designed to preserve hair integrity while delivering the style you want.

Book a consultation today to discuss your hair goals and discover the best treatments for your texture and lifestyle.

Our Story & Mission

Preference Coiffure Enr has been a trusted Montréal hair salon since 1991. Founded to serve Black and African Canadian clients with skilled, culturally informed hair care, our salon has grown into a community staple where quality, respect and results meet. Our mission is to empower clients through healthy, beautiful hair — focusing on techniques and products that honor natural texture and support long-term hair health.

Our stylists and training

Our team combines seasoned stylists who have been with the salon for years and newer professionals trained in modern techniques for natural hair, protective styles and smoothing treatments. We keep up with industry advances — including updated braiding methods, safer keratin and botox formulas, and best practices for SisterLocks and dreadlock maintenance. Every stylist is committed to ongoing education so we deliver consistent, reliable results.

Key benefits of choosing Preference Coiffure Enr

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Specialized expertise with textured and natural hair, minimizing damage and maximizing healthy outcomes. 

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Full-service offerings: cuts, braids, dreadlocks, SisterLocks, perms, natural styling, weaves and extensions, keratin and botox straightening, silk presses and iron pressing. 

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Experienced team with decades of local reputation in Montréal. 

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Professional-grade products and tailored aftercare plans for home maintenance. 

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Family-friendly service including kids’ haircuts and gentle care for sensitive scalps. 

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Trusted for ceremonial and everyday looks alike — from natural maintenance to event-ready styling.

Why textured hair care matters

Textured hair has unique structural characteristics that respond differently to cutting, chemical processes and heat. Improper techniques can cause breakage, uneven results and unnecessary damage. Preference Coiffure Enr emphasizes education and individualized plans: we assess each client’s hair history, porosity, curl pattern and styling goals before recommending a cut, treatment or extension method. This personalized approach helps maintain hair strength, reduce breakage and prolong styles.

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Community values and inclusion

As a Black-owned salon serving Montréal’s diverse neighborhoods, we prioritize respect, cultural competence and a welcoming environment. Our stylists treat kids, teens, adults and seniors with sensitivity and clear communication. We are experienced with all hair textures — from tight coils to loose curls — and with the unique needs of chemically relaxed, colored or heat-styled hair. Preference Coiffure Enr trains staff to listen first, advise second, and execute with precision.

Hair Salon Service

At Preference Coiffure Enr we offer a comprehensive suite of hair services specifically tailored to textured hair and multicultural styles. Every service begins with a consultation to understand your hair history, goals, and lifestyle. We then recommend a step-by-step plan that balances aesthetics with hair health.

Why these services matter

Choosing the right service can prevent long-term damage and reduce the need for corrective work. For example, protective braiding and properly installed extensions can promote growth when done with care; and keratin or botox treatments can smooth hair temporarily while maintaining moisture when applied by an experienced professional. Our stylists prioritize techniques that preserve strand integrity and scalp health.

Our Services

Cuts & Styling (Men, Women, Kids)

Cuts & Styling (Men, Women, Kids)

  • Precision Cuts: Customized cuts that respect curl pattern, density and face shape. Techniques for dry cutting or wet cutting as appropriate for the final look.  
  • Men’s Grooming: Clippers, fades, shape-ups and textured styles designed to suit personal style and maintenance routines.  
  • Kids’ Haircuts: Gentle, patient service for children of all ages with styles that are easy for parents to maintain.
Natural Hair Care & Maintenance

Natural Hair Care & Maintenance

  • Natural hair styling: Twist-outs, braid-outs, finger coils and wash-and-go styling that enhance curl definition without compromising health.  
  • Texture release and perms: Controlled texturizing services and perming for clients seeking permanent or semi-permanent curl pattern changes, applied with care to minimize damage.  
  • Dreadlocks & SisterLocks: Installation and maintenance services including starter locks, interlocking maintenance, palm rolling, and professional grooming for long-term lock health.
Braids, Weaves & Extensions

Braids, Weaves & Extensions

  • Protective Braids & Braid Extensions: Box braids, cornrows, goddess braids, and custom braid designs using professional installation methods to prevent stress at the hairline.  
  • Weaves & Sew-Ins: Secure, natural-looking weaves and sew-ins with careful installation to protect edges and scalp.  
  • Braid Extensions Removal & Take-Down: Gentle removal and conditioning to restore moisture and reduce breakage.
Keratin, Super Keratin & Botox Straightening

Keratin, Super Keratin & Botox Straightening

  • Keratin Treatments: Professional smoothing formulas to reduce frizz and improve manageability while preserving volume. Ideal for clients seeking smoother daily styling.  
  • Super Keratin & Super Strength Keratin: Enhanced keratin services for resistant textures that require a stronger smoothing approach. Performed with precise application and heat control.  
  • Botox Treatment & Super Strength Botox Straightener: Deep-repair smoothing treatments that add shine, reduce frizz and improve elasticity — tailored to textured or chemically-treated hair.
Silk Pressing & Iron Pressing

Silk Pressing & Iron Pressing

  • Silk Press: Heat styling technique for a long-lasting, natural glossier straight look without chemical relaxers; includes protective products and finishing products to minimize heat stress.  
  • Iron Pressing: Precision straightening using controlled heat and technique for short-term sleek results, followed by restoration guidance to maintain hair integrity.
Specialty Services

Specialty Services

  • Perms and texture change services for clients seeking permanent wave or texture adjustments.  
  • Ear Piercings performed with hygiene and safety standards in mind (where staff are trained and licensed to perform piercing).  
  • Color & Chemical Services (selective): Chemical services performed only after a thorough consultation to assess hair history and readiness.

How Preference Coiffure Enr can help

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Personalized care plans

After assessing hair condition and goals, we outline a maintenance plan and product recommendations to keep hair healthy between visits. 

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Education and aftercare

Our stylists teach at-home techniques — from detangling and night routines to protective styling and product layering — so styles last longer and hair stays strong. 

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Long-term relationships

We focus on repeat clients and long-term hair journeys, tracking progress and adjusting plans to promote consistent improvement.

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Key benefits clients experience

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Healthier, more manageable hair with fewer breakage incidents. 

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Versatile styling options that suit lifestyle and maintenance preferences. 

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Confidence from professional results tailored to textured hair. 

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Peace of mind from an experienced team that respects cultural hair practices.

Frequently Asked Questions

  • Do you offer consultations before treatments like keratin or SisterLocks?

    Yes. Every major service begins with a consultation to examine hair history, porosity and previous chemical or heat exposure. This ensures the recommended service is safe and effective for your hair.

  • How long do Keratin or Botox smoothing treatments last?

    Duration varies by hair type and aftercare. Typically, keratin treatments last 8–12 weeks; super-strength formulas may last longer with proper maintenance. We provide post-treatment care instructions to maximize longevity.

  • Are your braiding and extension methods safe for hair growth?

    When installed and maintained correctly, protective braids and properly fitted extensions can support retention and growth. We avoid excessive tension and recommend scheduled maintenance visits.

  • Can you work with chemically relaxed or colored hair?

    Yes. We treat chemically-treated hair carefully, tailoring processes to prevent damage. Some chemical services may require strand tests or altered approaches to ensure safety.

  • Do you provide services for children?

    Absolutely. We welcome kids and provide gentle, age-appropriate haircuts, styling and braids.

  • How do I book an appointment?

    Call us at(514) 739-8663for booking and consultations. We recommend calling ahead for specialty services to reserve the appropriate time slot.

Book your appointment or consultation

Ready to transform your hair or maintain the healthy texture you love? Preference Coiffure Enr welcomes new and returning clients at 4781 Avenue Van Horne, Montréal, QC H3W 1J1. For specialty services such as SisterLocks installations, super keratin or botox treatments, and intricate braid work, we recommend calling ahead to reserve sufficient time.

Primary contact

Phone: (514) 739-8663 — Call to schedule appointments, request a consultation, or ask about service availability.

Service area

Located centrally in Montréal, we serve clients across the city and surrounding neighborhoods. Our studio is family-friendly and equipped to handle a broad range of textured hair needs for kids, adults and seniors.

Contact Us

Appointment guidance and what to expect

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Consultation: Expect a 10–20 minute consultation for new clients or for services requiring deeper evaluation. 

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Time estimates: Braids, SisterLocks or extensive extension work may require multi-hour appointments; keratin and smoothing treatments include preparation and neutralizing time. We will provide an estimated time when you book. 

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Preparation tips: For braiding or extension services, arrive with freshly washed, product-free hair unless otherwise instructed. For color or chemical services, inform us of recent treatments to ensure a safe process. 

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Payment & policies: We accept major payment methods; details and cancellation policies are provided at booking.